9/9/2016
positive negative
scale
collage
graphic design
package design
logo design
grid
9/5/2013
- blackletter, egyptian, roman, oldstyle, transitional, modern
- serif vs sans serif- times new roman vs. helvetica
- vector- Vector-based
images generally contain well-defined elements such as curves and
shapes of various colors. . Each element is defined mathematically
by the computer. For example a vector-based image contains a
red dot, then information such as the location of the circle's center
point, the length of its radius, and the color, red, would be the
essential information for this image file.
File names
for vector-based images usually consist of extensions such as *.EPS,
*.AI, *CDR, or *.DWG.
Vector-based files are more suitable for illustrations that require precise measurements. They are also easily scalable due to their mathematical nature. - bitmap
- letterhead 8.5in x 11in
- legal 8.5 x 14
- tabloid 11in x 17in
- ream 250 sheets of paper to a ream
- template - a pre-developed page layout in electronic or paper media used to make new pages with a similar design, pattern, or style
- transparency -
- artboard
- landscape vs portrait
- typeface
- Johannes Guttenberg, Janson, Caslon, Gill Sans, Futura, Helvetica,
- locking/ hiding elements in illustrator
- cloud storage (dropbox, google drive)
- blogging
- pinit button
advocacy campaign
adobe photoshop gif qnimated banner key terms
- gif
- web banner
- resolution
- layers
- animation panel
- frames
- tweening
flash banner key terms
- scrubbing
- eyeball
- motion presets
- motion path
- symbol
- code snippets
- URL
- actions panel
- .fla vs .swf
- publishing
PROJECT 2
LOGO DESIGN AND STATIONARY SET DESIGN
you will need to know these terms for test on November 15th, 2012
Key terms
- Logo
-
color wheel
-
hue
-
saturation
-
chroma
-
tint
-
tone
-
shade
-
brightness
-
RGB
-
CMYK
-
color gamut
-
color profiles
- color management
- file format
- resolution
- optimize
- review
- redesign
- vector
- bitmap
- proximity/groupings • balance
- alignment
- harmony/proportion • white space
- repetition
- pixels
